Pre-Season Hotel Website Checklist for Hotels in Antalya
The rate, booking, language, speed, Google and legal checks a hotel website needs before the season opens, with a timeline.
A pre-season hotel website checklist is a work plan that lets you confirm, item by item, that your rates, booking flow, languages, speed and Google visibility all work before the Antalya season opens. At a hotel that closes or runs at low occupancy in winter, the website can go months without anyone looking at it closely; then, in the first wave of bookings, every small error costs money. This list works for any size of property, from a resort in Belek to a boutique hotel in Kaleiçi.
Why before the season?
In Antalya the season usually opens in April and runs to October. According to the Antalya Provincial Directorate of Culture and Tourism, the city welcomed 17,278,103 tourists in 2024. In a market this size, guests give your site a few seconds when deciding; an old rate, a broken form or half a translation sends them to an OTA or a competitor.
Booking decisions are also made long before the season. German guests in particular often book early, during the winter months. So the pre-season check should be planned from winter, not a few weeks before April.
Suggested timeline
| Period | Work |
|---|---|
| November to December | Review last season's data, decide on major design or system changes |
| January to February | New season rates, early booking offers, photo shoots and content updates |
| March | Test the whole list, check translations, measure speed, take backups |
| April | Opening, daily monitoring of bookings and forms |
The checklist
Rates and booking
- Are new season rates, board types and child policy the same on the site and in the booking engine?
- Are early booking and long stay offers set for the right date ranges?
- Have last year's offers and promo codes been switched off?
- Has the booking engine been tested in every language with different dates and room types?
- Was a small real booking made with a card and cancelled? Did the confirmation email arrive correctly in every language?
- Does the channel manager connection work? Does a room sold on the site also drop on the OTAs?
See our booking engine guide for details on the engine side.
Content and images
- Are room photos up to date after any renovation?
- Have restaurant, pool, spa and activity hours been updated for the new season?
- Are new services (transfers, kids club, à la carte restaurant) on the site?
- Are closed or changed services still listed?
- Do event and wedding pages still show last year's dates?
Languages
- Have new season rates, offers and terms been updated in every language at the same time?
- Is there Turkish or English text left on the German and Russian pages?
- Are confirmation emails, cancellation terms and form replies in the guest's language?
- Does the language switcher lead to the same page in the other language?
Our guide to Russian and German sites helps with language priorities and technical setup.
Speed and technical
- Do the homepage and room pages load fast on mobile? Were new photos compressed?
- Is the SSL certificate valid, and does its renewal date fall mid-season?
- Have domain and hosting renewal dates been checked?
- Was a site and database backup taken, and was a restore tested?
- Have software and plugin updates been applied?
- Have broken links and pages returning 404 been cleaned up?
Contact and forms
- Have contact, group and wedding forms been tested? Do messages reach the right email address?
- Do phone and WhatsApp links work with one tap on mobile?
- Are the email addresses the booking and sales teams will watch all season correct?
Google and tracking
- Are the opening date, status, phone and website link on your Google Business Profile up to date?
- Does the profile have new season photos?
- Does your official site's rate appear correctly in Google's hotel price list?
- Do analytics and conversion tracking work? Can you see where each booking comes from?
We cover the Business Profile step by step in our Google Business Profile guide.
Guest communication after booking
- Does the confirmation email show the correct address, check-in and check-out times, cancellation terms and contact details?
- Is airport and transfer information up to date for the new season?
- If a message goes out a few days before arrival, have its content and language been checked?
- Does the post-stay review request link to the right place?
Legal pages
- Are the privacy notice, cookie policy, cancellation and refund terms up to date?
- Are the company name, address and licence details correct?
Rules can change, so confirm legal texts with a specialist; this article is not legal advice.
Step by step
- Name an owner. One person at the hotel should own the list and work with whoever manages the site on the technical items.
- Read last season. Which pages were visited, which forms arrived, which questions did guests ask again and again? Those questions show what the site is missing.
- Split the list by period. Give each item a date using the timeline above.
- Make changes in one go, then test. After updating rates, content and translations, run through the whole flow from start to finish.
- Watch the first two weeks after opening. Check bookings, form messages and error logs daily.
Examples from Antalya
For an all inclusive resort in Belek, the most important items are usually consistent rates and board types in every language and child age pricing that works correctly in the booking engine. For a boutique hotel in Kaleiçi, mobile speed, Google Maps visibility and quick contact over WhatsApp come first. For hotels in Kemer and Side, complete information in Russian and German makes the difference, especially during the early booking period.
Common mistakes
- Leaving the check to the first week of April.
- Updating rates in the booking engine but forgetting the price tables on the site.
- Updating the Turkish pages and leaving other languages with last year's information.
- Making major design changes mid-season.
- Not tracking SSL or domain renewals.
- Opening without testing the forms.
A site ready for the season
This list repeats every year. If your site is easy to update, its multilingual structure is tidy and it is connected properly to the booking engine, the check takes a few days. If you face the same problems every season, the issue may be the site's structure rather than the list. Our approach to hotel sites is on our hotel website page, and you can see maintenance and update options on our packages page.
Frequently asked questions
When should we start the pre-season website check?
The Antalya season opens in April and runs to October, so the safest timeline is major changes between November and February and final testing in March. Rates for early booking campaigns need to be ready even earlier.
Is it a problem to redesign the site mid-season?
It can be. Design or system changes while bookings are busy reveal errors at the most expensive time. Plan big work for low occupancy, between seasons.
How should I test the booking engine?
Try different dates, room types and languages, make a small real booking with a card and cancel it, and check the confirmation email arrives correctly in every language.
Which languages must be up to date?
It depends on your guests. Hotels in Antalya often need German and Russian as well as Turkish and English. New season rates, offers and terms should be updated in every language at the same time.
What should I update on my Google Business Profile?
Opening date and seasonal status, phone, website link, new photos and any new services. After a winter closure, make sure the profile shows as open.
Can we do these checks ourselves?
Your hotel team can do most of the list. For technical items such as speed tests, backups, security updates and booking integrations, it is safer to work with whoever manages your site.
