Blog · 66 articles
Practical guides for your website
This is the Grapyweb blog: articles on websites, e-commerce, SEO, hosting and maintenance that help you make the right call before a project.
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What Is Local SEO? How to Show Up in Maps and Near-Me Searches
Local SEO helps your business appear in searches for your area and on Google Maps. Here is how Google ranks local results and how your Business Profile and website work together.
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Choosing Hotel Software: A Guide for Small and Boutique Hotels
Hotel software is not one program but a stack: PMS, channel manager, booking engine, revenue management and POS. What a small or boutique hotel needs, and how to choose.
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What Is a Real Estate CRM? Listings, Clients and Matching
A real estate CRM keeps your listings, clients and their requests in one place and matches the right property to the right buyer. Which modules matter, and whether to go ready-made or custom.
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Distance Sales Contracts in Turkey: A Guide for Online Stores
A distance sales contract is what every online seller in Turkey forms with consumers. The pre-information form, the right of withdrawal and where to show them on your site, based on the current regulation.
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What Is a Backlink? How to Earn Good Links and Why Buying Them Is Risky
A backlink is a link from another website to yours. Here is how to tell good links from harmful ones, why buying them is risky and how small businesses can earn links safely.
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What Is a Landing Page? A Guide to Pages Built for Ads
A landing page sends visitors from an ad towards one single action. Here is how it differs from a home page, how to build one for ads, and a checklist.
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What Is Web Design? Process, Quality Criteria and the Designer's Job
Web design is planning how a site looks and how visitors use it. Here is how it differs from development, how the process runs and how to judge a good design.
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How to Check a Real Estate Agency's License in Turkey
Before you work with a property agency in Turkey, you can check its authorization certificate on the Ministry of Trade system in minutes. Here is how, and what every listing must show.
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What Is UI/UX Design? The Difference, With Small Business Examples
UI is what visitors see, UX is the whole experience of using the site. Here is the difference in a table, with concrete examples from small business websites.
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What Is a Keyword? Keyword Research With Free Tools
A keyword is the phrase people type into Google. Here are the main types, the metrics that matter and a step-by-step keyword research method using free tools.
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What Is a Domain Name? How to Register One, and .com vs .com.tr
A domain name is your site's address and one of your most valuable digital assets. How to register one, which extension to pick and whose name it should be in.
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What Is SEO and How Do You Do It? A Complete Beginner's Guide
SEO is the technical, content and reputation work that helps your site show up in Google without paying for ads. Here is how search works, the types of SEO and an 8-step plan.
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