Blog category · 11 articles
SEO
Our guides on SEO: practical information and examples to help you make the right call before a project.
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What Is Local SEO? How to Show Up in Maps and Near-Me Searches
Local SEO helps your business appear in searches for your area and on Google Maps. Here is how Google ranks local results and how your Business Profile and website work together.
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What Is a Backlink? How to Earn Good Links and Why Buying Them Is Risky
A backlink is a link from another website to yours. Here is how to tell good links from harmful ones, why buying them is risky and how small businesses can earn links safely.
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What Is a Keyword? Keyword Research With Free Tools
A keyword is the phrase people type into Google. Here are the main types, the metrics that matter and a step-by-step keyword research method using free tools.
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What Is SEO and How Do You Do It? A Complete Beginner's Guide
SEO is the technical, content and reputation work that helps your site show up in Google without paying for ads. Here is how search works, the types of SEO and an 8-step plan.
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How to Set Up, Verify and Optimise a Google Business Profile
A Google Business Profile is how you show up in Maps and local search. Here is how to set it up, pass video verification, pick categories and manage reviews.
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Russian and German Website Versions: A Hreflang Guide for Tourism
If your German page does not show up for German searchers, the cause is usually hreflang and URL structure. Here is how to set them up properly.
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How to Write a Cookie Policy and Privacy Notice: Templates and Examples
Which sections a privacy notice and cookie policy must include, how to fill in a cookie table and how to set up a consent banner, with templates.
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Core Web Vitals and Site Speed: What You Need to Know in 2026
LCP, INP and CLS are the three metrics Google uses to measure speed — and improving them directly affects both UX and SEO.
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KVKK and Data Protection Compliance for Websites in Turkey
A practical KVKK checklist for websites: what the privacy notice must include, which cookies need consent, contact form rules and when GDPR also applies.
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How to Actually Rank Higher on Google
There's no shortcut to ranking on Google, but doing things in the right order makes a real difference.
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What Is an SEO-Friendly Website? The Technical and Content Basics
An SEO-friendly site isn't about keyword stuffing — it's the technical foundation and content structure working together.
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