Restaurant and Café Websites: Menu, Reservations and Google Maps
When an Instagram account and a QR menu are not enough: the pages that actually work on a restaurant or café website, and the usual mistakes.

A restaurant or café website has one job: answer a guest's three questions within ten seconds. What can I eat, how much will it cost, and how do I book or get there? This guide covers what a website does for restaurants, cafés and bars in Antalya, the pages you cannot skip, how to show up in local search and what drives the cost.
What does a website actually do for a restaurant?
Many venues treat their Instagram account as their website. Instagram is great for discovery, but when someone types "seafood restaurant Konyaaltı" or "Kaleiçi rooftop" into Google, what they see are map listings and websites. If the "Website" link on your map listing is empty or points to an Instagram profile, the guest ends up scrolling through posts trying to find the menu and prices.
Your own site gives you three things: a searchable menu, a booking channel you control, and structured information that helps Google understand your business. Once you factor in the commission charged by delivery and reservation apps, every direct request is revenue you keep.
Pages and features you cannot skip
A text-based menu
The menu should be readable text on the page, not a PDF or a photo. Each dish needs a name, a short description, a price and, where relevant, allergen markers. A text menu loads quickly on a phone, Google can read it, and when a price changes you update it from the admin panel in seconds. The QR code on the table can point to the same page, so you are not maintaining two menus.
Booking or enquiry flow
For a small café, a short form asking for date, time, party size and phone number plus a WhatsApp button is enough. A busy restaurant that manages table plans in high season may want to integrate reservation software. Whichever you choose, the booking button should be visible on every page and easy to tap with a thumb on mobile.
Location, hours and directions
Address, an embedded Google Map, parking details, opening hours and holiday hours belong in one place. In areas like Kaleiçi, where car access is limited, a line about where to park and which gate to use saves guests a phone call.
Multiple languages
A large share of restaurant guests in Antalya are international. You need at least Turkish and English, plus German or Russian pages depending on who walks through your door. Machine-translated dish names undermine trust; getting the menu translated properly once and managing it from the panel is the better route. We cover the technical side in our multilingual tourism website guide.
Real photos
Food and venue photos drive most of the decision. Use photos taken in your venue, in daylight, on simple plates, rather than stock images. Compress them and serve them at the right size, or the page will crawl on a phone.
Checklist: what a restaurant site needs
| Item | Why it matters | Status |
|---|---|---|
| Text menu with prices | Searchable, fast, easy to update | [ ] |
| Allergen and vegan markers | Trust for international guests | [ ] |
| Booking form or WhatsApp | Direct requests, no commission | [ ] |
| Google Map and directions | Easy to find | [ ] |
| Opening hours and closing days | Nobody arrives to a locked door | [ ] |
| TR and EN (DE/RU if needed) | Tourist traffic | [ ] |
| Tap-to-call on mobile | Phone bookings | [ ] |
| Privacy notice (KVKK) | The form collects personal data | [ ] |
Common mistakes
- Uploading the menu only as a PDF and forgetting to update prices at the start of the season.
- Showing different opening hours on the site and on your Google Business Profile.
- Nobody following up on booking form requests. A guest who never hears back will not try again.
- Putting a heavy video on the homepage so the site loads slowly on phones.
- Leaving dish names and descriptions in Turkish on the foreign language pages.
- Collecting contact details for SMS or email campaigns without the required consent. Commercial messages in Turkey need the recipient's permission, so ask for it with a separate checkbox on the form.
Local SEO: showing up in Antalya searches
For restaurants, local SEO revolves around the Google Business Profile. Your name, address, phone number and hours should match your website exactly. Adding your own site's menu and booking pages as the menu and reservation links on the profile sends map traffic straight to you.
On the site itself, each important page needs its own specific title. Concrete phrases such as "seafood restaurant in Lara" work far better than generic slogans. Structured data for restaurants (cuisine, price range, opening hours, menu URL) helps Google classify you correctly. We summarise the basics in our guide to ranking higher on Google.
Reviews matter too. Handing guests a small QR card with the bill that asks for a Google review is the simplest way to keep fresh reviews coming in. A short, calm, solution-focused reply to a negative review says more than the review itself.
Which setup suits which venue?
A single-location café usually needs a few pages with a menu managed from a panel. A restaurant with several branches, an events calendar or seasonal menus needs branch pages and a more flexible panel. If you want to take online orders and payments, that becomes an e-commerce project with a different scope. Presentation and menu-focused sites fall under our corporate website service.
What drives the cost
The main items that shape a restaurant website budget are:
- Number of languages and menu translation.
- A menu admin panel for adding dishes, updating prices and allergen markers.
- The booking setup: a simple form or a software integration.
- A professional photo shoot.
- Number of branches and event pages.
Remember the annual costs as well: a .com domain runs about 20 to 25 dollars a year, and good quality hosting starts at around 5,000 to 6,000 TL a year. You can see what each of our packages covers on our packages page.
Summary
A good restaurant site does not need to be flashy. A site with a readable menu, easy booking, clear directions and up-to-date details is what turns Instagram and map visitors into guests at your tables. If you would like to talk about the right setup for your venue, get in touch.
Frequently asked questions
Do I need a website if the restaurant already has Instagram?
Yes. Instagram helps people discover you, but it does not present your menu, opening hours, address and booking details in a searchable, organised way. The link that shows up in Google search and on Maps is usually your website.
Should I upload the menu as a PDF?
No, the menu should be text on the page. PDFs are hard to read on a phone, Google understands them poorly, and you have to rebuild the file every time a price changes.
Do I need a separate system for online table bookings?
Not necessarily. For a small venue, a form asking for date, time and party size plus a WhatsApp link is enough. If you need table plans and capacity management, a reservation software integration makes sense.
Is allergen information on the menu necessary?
In Antalya, where many guests are international, allergen and vegetarian or vegan markers build real trust. Agree with the kitchen on which dish contains which allergen and show it with consistent icons.
How many languages should a restaurant site have?
At least Turkish and English. In tourist areas such as Kaleiçi, Lara or Konyaaltı, adding a German or Russian menu based on your guests makes a difference.
What drives the cost of a restaurant website?
The number of languages, a menu admin panel, the booking setup and a photo shoot are the biggest factors. Annual costs such as the domain name and hosting should be part of the budget too.


